The current Google homepage dedicated to Paralympics uses bright and attractive poster-like touch to pay tribute to wheelchair tennis. The Doodle comprises the animated athletes and includes the elements of wheelchair tennis, stressing such characteristics as speed and accuracy of the game. The aesthetics of the campaign involve the use of active colors and motion that is in synonymous with the game so as to capture the spirit of the competition of the Paralympic games.
Beside the picture, one can find information about the subject of the depicted art – wheelchair tennis, its history, the rules of the play and its presence at Paralympics. Wheelchair tennis as a sport started in the Paralympics in 1992 and is outstanding for two guidelines about the bouncing of ball. Thus, the Doodle will make the audience aware of the history and importance of the sport and raise their awareness of the Paralympic athletes’ performances and the array of sports within the Paralympic games.
The latest Google Doodle portrays Paralympic wheelchair tennis in exciting artwork, and following the same trend this doodle looks quite vibrant. The Doodle depicts animated athletes in action while portraying skills achievable by athletes that are in wheelchairs in wheelchair tennis. Its visual dimensions such as coloration and action are dynamic which helps to attract the attention of the viewers towards the prowess of the players. Every portion of the Doodle is made to reflect the sport and convey the quick actions and the amount of control a wheelchair-bound athlete has over a racquet.
The Doodle reveals the context and basic information about wheelchair tennis to the audience. Wheelchair tennis was added to the Paralympic Games in 1992, while the sport was actively enjoyed recreationally since the 1970s. The sport follows many of the same rules as able-bodied tennis, with one significant adaptation: Each player is permitted to take up to two bounds on the ball, with the second bound being made beyond the court perimeter line. Depending on the above-mentioned rule modification, the sport can be played by various athletes with different disabilities.
The Doodle also also focuses on the role of the sport and its development in the Paralympic community as a whole demonstrating the importance of the Paralympics as an integration of the diversity. The sport of wheelchair tennis has become one of the most popular events at the Paralympics because of the great performances that are showcased.
First, through the inclusion of wheelchair tennis, the Google Doodle not only pays tribute to the players’ successes, but also fosters an understanding about this type of sport, allowing the viewers to get more information on Paralympic sports. This celebration through art and information assists in increasing awareness and appreciation for Paralympic athletes, their struggles and achievements as well as encouraging others to value every form of sports competition.
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